A polished concept can make execution look more settled than it is. A capability review should identify which parts can be delivered and which depend on unresolved resources or expertise.
A Capability Check Can Expose What a Character Concept Needs to Exist Read More »
A team can agree verbally while imagining different objects. A rough drawing or simple construction can reveal the disagreement before detailed artwork makes it expensive to change.
A Quick Physical Representation Can Expose an Ambiguous Idea Read More »
Several comments can share a word while describing different experiences. Theme-finding should preserve the distinctions that could change the design response.
A Research Theme Should Accommodate Meaningful Differences Read More »
A measure can be easy to collect and still answer the wrong question. Decide what the project needs to learn before selecting the indicator.
Choose an Indicator That Addresses the Intended Design Outcome Read More »
A timeline of artwork, sampling and launch dates can conceal why the sequence matters. A useful roadmap shows which evidence must exist before a later commitment makes sense.
A Design Roadmap Should Show Decisions That Depend on Earlier Evidence Read More »
A talented design team may still lack a capability needed to deliver a particular concept. Identify the work before assuming that existing job titles cover it.
Staff a Design Project Around the Work It Actually Requires Read More »
A partner’s recognisable name does not explain how a project will work. Begin with the capability, access or activity the proposed relationship is intended to support.
A memorable research story can help a team understand an experience. Its emotional force should not erase the conditions that made the account specific.
Share a Research Story Without Turning It Into a Universal Rule Read More »
A team’s account of an interview can change as people remember different details. A timely research download helps preserve what was learned before the preferred concept shapes the narrative.
Download Research Learning Before Memory Rewrites It Read More »
Team members may use the same design language while prioritising different outcomes. A short prioritisation exercise can make those differences visible before a sample is requested.
A Top-Five Exercise Can Surface Differences in Design Priorities Read More »
Combining two familiar concepts can prompt an unexpected design direction. The useful combination concerns how an experience works, not an invitation to reproduce protected artwork or branding.
A Design Mash-Up Can Combine Principles Without Copying Brand Assets Read More »
A list of positive adjectives can leave a team with no way to choose between competing proposals. A useful design principle explains what should guide a difficult decision.
Design Principles Need to Help Resolve a Real Conflict Read More »
