Team members may use the same design language while prioritising different outcomes. A short prioritisation exercise can make those differences visible before a sample is requested.
IDEO.org's Top Five method supports prioritisation and communication within a team. IDEO.org Design Kit — Top Five.
Ask for the reason
For a character range, have contributors explain why a finding or opportunity belongs in their selection. The explanation may reveal a different interpretation of the brief rather than a disagreement about the concept itself.
Resolve with the right evidence
Use the exercise to identify decisions and open questions. A vote should not override a technical requirement or confer rights approval. Keep the agreed priorities connected to the design objective and note which trade-offs remain unresolved.
Source reviewed 25 October 2026. Interpretation and original diagrams: PLUSHIP / Qunhe. Examples are illustrative.
Related reading
A Research Theme Should Accommodate Meaningful Differences
Map Who Can Influence a Character-Design Decision