A partner's recognisable name does not explain how a project will work. Begin with the capability, access or activity the proposed relationship is intended to support.
IDEO.org's Build Partnerships method explores relationships needed to bring a concept forward. IDEO.org Design Kit — Build Partnerships.
Describe the exchange
For a cultural-character project, identify what each party would contribute and what decisions remain separate. A conversation about cooperation should not be described publicly as a completed partnership.
Test the working arrangement
Clarify responsibilities, communication and the evidence needed for the next commitment. Rights, technical suitability and commercial terms require their appropriate review. The partnership should solve a specific delivery problem rather than add a logo to a presentation without an operating role.
Source reviewed 25 October 2026. Interpretation and original diagrams: PLUSHIP / Qunhe. Examples are illustrative.
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