A product licence and a campaign's artwork are connected, but the advertising proposal can introduce additional material and claims. Review the actual public presentation.
WIPO explains trademarks as signs connected to the identity of goods or services. WIPO — Why Trademarks Matter to SMEs.
Identify the proposed message
For a character campaign, distinguish the licensed product from surrounding logos, copy and implied relationships. Keep claims about approval or collaboration supported by the actual arrangement.
Use the proper approval route
Have the relevant rights and brand presentation reviewed by the authorised parties. Product approval should not silently become approval of every later advertisement. Preserve the agreed version and scope so an old campaign file is not reused as unrestricted promotional authority.
Source reviewed 25 October 2026. Interpretation and original diagrams: PLUSHIP / Qunhe. Examples are illustrative.
Related reading
Stock Artwork Terms Need Review for Physical Merchandise
A Madrid Registration Needs Review of the Relevant Designations
A Product Photograph and the Character in It Can Raise Different Rights Questions