A character brand may include both a name and a visual sign. Searching one does not automatically describe the other part of the proposal.
WIPO's Global Brand Database supports searching trademark-related information, including visual material. WIPO — Global Brand Database.
Preserve the query inputs
For a brand review, keep the actual wording and image version connected to the search record. A later change can alter what was examined.
Avoid a clearance shortcut
Search results depend on coverage, queries and interpretation. Use relevant national or regional sources and competent review as appropriate. A no-result screen should not be presented as a guarantee of unrestricted rights. Keep the search evidence distinguishable from the final legal assessment.
Source reviewed 25 October 2026. Interpretation and original diagrams: PLUSHIP / Qunhe. Examples are illustrative.
Related reading
Existing Character Agreements Can Affect a New Licensing Proposal
A Generated Logo Proposal Needs the Same Clear Identification of Intended Use
A Product Photograph and the Character in It Can Raise Different Rights Questions