A custom portrait character can involve both the creative work and the identity of the person represented. Those questions should remain visible before public or commercial use.
WIPO's historical 1994 merchandising report distinguishes fictional-character merchandising from merchandising involving real persons. WIPO — Character Merchandising (1994 background report).
Describe the intended use
For a portrait concept, identify the person, the source material and the proposed distribution or promotion. Do not assume that a photo submission answers every rights and consent question.
Use current applicable review
The cited report is background, not a statement of today's local law. Have the actual permissions and relevant jurisdiction reviewed by the responsible specialist. Keep a private development discussion separate from approval to publish, advertise or sell the resulting character.
Source reviewed 25 October 2026. Interpretation and original diagrams: PLUSHIP / Qunhe. Examples are illustrative.
Related reading
Translating Character Copy Changes More Than the Language File
A Cultural-Origin Claim Needs Evidence Beyond the Character's Appearance