A design proposal can be useful public content if its status is clear. It should not be presented as a completed customer case simply because the images and copy look polished.
Identify the evidence level
State whether the page shows catalogue references, concept work, a reviewed sample or a completed project with confirmed publication permission. Use the actual project record and avoid adding an unnamed customer, invented results or an unsupported endorsement.
Keep the images consistent with the label
Generated concepts and real product photographs can appear on one page when their roles are explained. Do not let a caption imply that every image shows the same physical item. Link the confirmed reference where appropriate.
Before publication, read the heading, captions and conclusion together. They should describe the same status. A truthful proposal with a clear next step is more credible than a fictional success story.
Product references: Dragon Plush Toy – Orange Scarf · Frog Plush Toy – Orange Scarf · Pastry Doll Plush Toy – Toggle Buttons. Discuss a custom brief · Send an enquiry.