Producing a cultural character does not by itself demonstrate a change in audience understanding. A logic model helps state the steps and assumptions between the activity and the intended outcome.
IDEO.org describes logic models as narratives connecting a solution to change over time. IDEO.org Design Kit — Create A Logic Model.
Identify the intermediate step
For a museum-character concept, distinguish distributing an item from visitors engaging with its story. Explain the mechanism the team expects to connect those events.
Test the assumption
Choose suitable indicators and evidence for the intended outcome. Do not substitute production quantities or social views for a different impact claim. The model is a proposal about how change may happen, and its uncertain links should remain visible during evaluation.
Source reviewed 25 October 2026. Interpretation and original diagrams: PLUSHIP / Qunhe. Examples are illustrative.
Related reading
A Character Concept Needs a Coherent Delivery Model
Choose an Indicator That Addresses the Intended Design Outcome
Use a Card Sort to Understand How People Group Character Concepts