A character business can value audience engagement without pretending it is the same as an order. Choose the measure that answers the actual question the team is asking.
Sanrio's 2026 report announcement identifies “Sanrio Time” as a non-financial target within its value-creation story. Sanrio — 2026 integrated report announcement.
Keep the categories clear
For an illustrative independent programme, distinguish viewing, participation, enquiries and completed purchases. A high participation count might support a question about audience involvement. It does not automatically establish product demand, revenue or customer acceptance.
Decide the next action from the right evidence
If the team wants to improve a story interaction, examine that interaction. If it wants to plan inventory, gather evidence relevant to purchasing and availability. Do not let one attractive metric stand in for every decision.
The transferable idea is measurement discipline. The public company example does not supply targets for another business, and the article makes no claim about the effectiveness of a PLUSHIP campaign.
Source reviewed 25 October 2026. Practical interpretation and original illustrations by PLUSHIP / Qunhe; examples are illustrative.
Related reading
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