A brainstorming session can become a list of decorations attached to the same underlying idea. Reframing the prompt around an interaction may reveal more useful alternatives.
IDEO.org uses brainstorming to generate a wide range of possible responses to a design challenge. IDEO.org Design Kit — Brainstorm.
Open the space
For a character-gift project, ask how the recipient might discover, introduce or keep the character. Explore distinct experiences before deciding which physical features each would need.
Separate generation and selection
Capture alternatives clearly, then assess them using the agreed design purpose and evidence. A large number of notes does not demonstrate a strong concept. Keep promising but incompatible directions separate rather than combining them into an overloaded first sample.
Source reviewed 25 October 2026. Interpretation and original diagrams: PLUSHIP / Qunhe. Examples are illustrative.
Related reading
Map Who Can Influence a Character-Design Decision
A Character Concept Needs a Coherent Delivery Model
Brainstorming Rules Should Protect Exploration Before Evaluation